belief

The stupid guru is always a locus of exaggeration: a "vast mythology" surrounds the leader of even the tiniest sect. Here, the purposely vacuous description could apply to any guru, and that is its point: it is offered as a null set, and hence as the proper set of the guru himself. He lives on and on because he never existed, just as no guru, no king, no pop star has ever existed. But that is not to say that one can ever go beyond him. In the very act of evacuating this figure, his sovereignty is reconfirmed.

The history of Neoism demonstrates that once one stands in his place one can easily forget one is standing nowhere: Monty Cantsin becomes a disputed figure, as certain Neoists claim to be the real Cantsin in the very act of inviting others to partake of Cantsin's persona (a rather messianic offer: this is my body), as if mere contact with this name was enough to erase the memory that there is nothing at stake in the name, that emptiness is all that was ever at stake in it.